Media
Feb. 8, 2012
Privacy backlash: What’s behind Google’s motivations?
Google's new privacy policy brings wave of negative coverage, causing some to wonder about the company's strategy. By Ronald R. Camhi of Michelman & Robinson LLP
While Google Inc.'s new uniform privacy policy is ostensibly shorter and easier-to-read than its existing approach, make no mistake about it, the new policy will allow Google to gather even more detailed consumer information and boost its advertising sales revenue.
Fueling the commotion in online privacy circles is the fundamental notion that consumers have an expectation of trust and confidence when searching online, buying onlin...
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