GC Email
Oct. 14, 2014
Stadium sponsorships harder to snag
Many pro sports teams are tossing the clutter of dozens of sponsorships, opting for fewer stadium billboards and doubling down on company deals that fetch a premium. But the contracts that come with them are becoming more complex than ever.
Daily Journal Staff Writer
Go to many stadiums, and it seems a billboard or ad is plastered on every square inch, from the outfield walls to the scoreboard. Even the Chicago Cubs blemished their famous outfield ivy at Wrigley Field in 2007 with an Under Armour Inc. ad.
To purists, the clutter of corporate advertising showed nothing was sacred anymore. Even the advertisers weren't happy, as the saturation of billboards dilu...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In