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Intellectual Property

Oct. 14, 2009

Don't Forget About Trade-Dress Protection

Robert Vantress of Silicon Valley Law Group reminds businesses that trade-dress may be a more powerful way to protect brand equity.

INTELLECTUAL PROPERTY

By Robert Vantress

The U.S. Court of Appeals' recent decisions have significantly limited patent protection for business methods or processes. The Supreme Court has agreed to hear a case that questions whether certain business processes can be patentable at all. Thousands of patents that have been issued to cover business processes, such as Amazon.com's one-click order, may lose protection.

Even as patent protection scales...

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