Perspective
Oct. 7, 2009
Consumer Privacy Protection Law Needs Clarification
Stephen Smerek and Nicolas Jampol of Winston & Strawn say the law governing a retailer's request for personal information is ambiguous.
CONSUMER
By Stephen Smerek and Nicolas JampolDoes California law prohibit retailers from asking customers for personal information - like mailing addresses, e-mail addresses, and telephone numbers - for store mailing lists and marketing efforts? Not exactly, but the law is a lot murkier than it should be. Like retailers across the country, those in California frequently rely on the collection of personal information to develop customer lists f...For only $95 a month (the price of 2 article purchases)
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