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Contracts

Oct. 3, 2009

Consumer ZIP Codes Are Free Game

David Faustman and Cristina Armstrong of Fox Rothschild says businesses may ask credit card purchasers for their ZIP codes.

CONSUMER

By David Faustman and Cristina Armstrong

Many states have consumer privacy laws that protect customers' personal contact information such as addresses and phone numbers. These laws prohibit retailers from obtaining and recording such information at the point of sale during credit card transactions. They are designed to protect consumers from intrusions that range from individual advertisements to stalking. Most retailers understand this, and ...

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