Government,
Administrative/Regulatory
Aug. 9, 2014
'Microlocating' shoppers and privacy
Microlocation could help bridge the information gap between online and brick-and-mortar retailers, but it also raises privacy concerns that companies will need to address.
Mary Ellen Callahan
The Walt Disney CompanyEmail: mary.ellen.callahan@disney.com
PIG Tales: This regular column is devoted to issues of critical importance to the Privacy and Information Governance (PIG) communities. Provided by the former chief privacy officer of the U.S. Department of Homeland Security, PIG Tales discusses cutting edge issues while offering valuable insight and practical advice to companies on how to collect, use, store, protect and share their sensitive data in an efficient, effective, and compliant manner.
PIG Tales
Ever since online retail got its start in the mid-1990s, consumers have recognized that online retailers enjoy certain advantages over their brick-and-mortar counterparts - they offer consumers the convenience of browsing without having to leave the house. But especially in recent years, online stores have begun leveraging another major benefit to life on the Internet: access to information about consumers' interests, preferences a...
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