Entertainment & Sports
Jul. 23, 2011
Interactive media a new way to monetize
Forty percent of Americans now surf the Internet while watching their favorite shows. As the indusry adapts, new multi-platform "transmedia" storytelling is generating new legal questions.
Daily Journal Staff Writer
America's ultimate diversion - television - is losing viewers' attention.
Forty percent of Americans now surf the Internet while watching their favorite shows, while 26 percent send text messages and 29 percent place phone calls, according to a study earlier this year by Deloitte LLP based on responses from nearly 2,000 people ages 14 to 75.
Media experts say the industry is st...
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