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Intellectual Property

Jul. 6, 2011

Is Use of a Competitor’s Trademark for Advertising Infringement?

The legality of Google's sale of search terms is questioned. By Nick Solish of Bryan Cave


By Nick Solish


Suppose that you were looking for a plumber and a friend recommended Joe's Plumbing to you. You might type Joe's Plumbing into Google.com's search engine and hit enter. The first thing you see is a link for Eric's Plumbing, who claims to be as good as Joe's Plumbing, but with much lower rates. If you hire Eric's Plumbing instead of Joe's Plumging, does Joe's Plumbing have a claim against Google for diverting a potent...

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