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Entertainment & Sports

Nov. 6, 2014

Branding for success in today's entertainment industry

For years, the concept of "branded entertainment" was confined to major corporate entertainment companies. Not anymore. By Darrell D. Miller


By Darrell D. Miller


For years, the concept of "branded entertainment" - having a brand that could be commercially exploited to generate profits - was confined to major corporate entertainment companies like studios, networks and record companies. These entities essentially monopolized all mass-market distribution channels and research on audience spending habits. They built and sustained brand loyalty with many Americans around their products and serv...

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