Law Practice
Oct. 10, 2000
The Quiet Firm
Seyfarth Shaw ranks 42nd in the state, but its image tends to run beige. To rectify its lack of recognition, the firm has embarked on a marketing initiative.
If law firms were, say, boys you knew in high school, they'd probably stack up like this: Wilson Sonsini Goodrich & Rosati would be captain of the football team. Morrison & Foerster might be student body president. Latham & Watkins would be valedictorian.
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