Real Estate/Development
May 2, 2000
MANAGEMENT BRIEFS
Los Angeles - As Los Angeles' worsening land shortage spawns a growing need to recycle old buildings, the concepts of branding and repositioning will become key marketing factors. So said real estate public relations veteran Richard N. Lewis in a speech to the Building Owners and Managers Association.
Los Angeles - As Los Angeles' worsening land shortage spawns a growing need to recycle old buildings, the concepts of branding and repositioning will become key marketing factors. So said real estate public relations veteran Richard N. Lewis in a speech to the Building Owners and Managers Association.
Though a relatively new concept in real estate, branding has picked up speed as old buildings get transformed into new uses or renovated to bring them into the cyberspa...
Though a relatively new concept in real estate, branding has picked up speed as old buildings get transformed into new uses or renovated to bring them into the cyberspa...
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