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Marketing

Apr. 18, 2000

Brand-Aids

LARGE FIRMS It's not enough to be a high-quality, full-service law firm anymore. Now it's a matter of marketing, knowing how to differentiate your practice from the rest of the pack.

By Tamara Scott
        "In the current business climate with $20 million books of business possible, if you do not have a $2 million book of business, you are an idiot," says Margaret H. Kavalaris, managing partner of Gray Cary Ware & Freidenrich's office in the heart of Silicon Valley. "Where 70 percent of revenues are generated from technology, full-service law firms are presently scared."
 &n...

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