Perspective
Dec. 12, 2012
Why did Twinkies' shelf-life suddenly expire (or did it)?
Was Hostess' collapse the result of entitled unions, inept management, or was it simply the result of an adverse economic climate, onerous labor contracts and competing demands? By Robert F. Millman and Mhairi Whitton
In the wake of the bankruptcy filing by iconic baked-goods company Hostess Brands, Inc., fingers are being pointed in all directions. However, the focus should be on the lessons that can be learned (if any) from this dissolution, and what can be done to prevent this kind of collapse in the future.
Hostess traces its inception to the 1920s, when the New York City-based Continental Baking Co. sold "Wonder"...
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