Entertainment & Sports
Oct. 20, 2012
Endorsements bring ownership and cash
Entertainment lawyers say endorsement deals have morphed into complex arrangements involving an array of responsibilities for stars and various forms of compensation, such as revenue splits, stocks and stock options.
Daily Journal Staff Writer
Giving away part of the business has long been a strategy for scrappy new companies that can't afford to pay in cash. Now both well-funded startups and A-list celebrities are embracing such deals, fusing star power with little-known snack food brands, makeup and beverages, among other products. Jennifer Aniston made waves last week as she promoted Living Proof, a small hair-care line using science developed a...
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