Large Firms
Oct. 5, 2012
Rolling capital contributions and the Ginsu knife: Part One
It shouldn't come as a shock that law firms active in the lateral hiring market want to distinguish themselves from Dewey. By Ed Reeser
One of the great marketing campaigns of the late '70s and early '80s was for a set of kitchen knives creatively pitched as "the amazing Ginsu knife." They sold an estimated 3 million sets in six years, for a product that purchasers acknowledged they really didn't need. Nobody ever actually said the product came from Japan, and it didn't. We just assumed with a name like "Ginsu," it must have come from Japan, rat...
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