Entertainment & Sports
Aug. 9, 2012
The survival of the ambush ad
McDonald's, Coca-Cola and Adidas together pay hundreds of millions of dollars for the right to sponsor the Olympics. But the brave and imaginative have attempted crash marketing their wares using so-called ambush marketing tactics.
Daily Journal Staff Writer
Popular sporting events are perennial battlegrounds for corporate exposure, and the Summer Olympic Games in London are no exception.
McDonald's, Coca-Cola and Adidas together pay hundreds of millions of dollars for the right to sponsor the Olympics. But the brave and imaginative have attempted - and arguably succeeded in - crash marketing their wares at the games using so-called ambush marketing tac...
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