When Malcolm Gladwell writes, he sets the world to thinking - and rethinking. A master storyteller with an impressive fluency in a range of academic fields, Gladwell brings ideas to life. His five best-sellers, including the hugely influential "Blink" and "The Tipping Point," collectively offer a new, shareable wisdom for the social media age - a handy primer for how ideas spread, people succeed and societies change.
Stephen Dubner recently sat down with the author at his New York apa...
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