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Perspective

May 22, 2014

Coffeeright v. Java interoperability

Green Mountain drew attention in late 2013 by announcing its intention to roll out a new platform, called Keurig 2.0. By Alex J. Feerst


By Alex J. Feerst


Single-serve pod-brewed coffee is the fastest growing part of the coffee industry. And Green Mountain Keurig (Green Mountain Coffee Roasters until recently) sells more single-serve brewing machines than anyone, with more than 375,000 offices and around 11 million homes in the U.S. caffeinating with them. Along with its Keurig machines, Green Mountain is also the largest seller by far of coffee pods ("K-cups") for its machines, moving m...

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