Product Liability
Jul. 1, 2006
Avoiding Minefields Inherent in Buying Another's Trademark
By Janene P. Bassett Obtaining new trademark rights, whether through creation of a new mark or assignment from another entity, can be a great opportunity for your company to expand its brands and grow a new business area. However, you shou
Focus
Obtaining new trademark rights, whether through creation of a new mark or assignment from another entity, can be a great opportunity for your company to expand its brands and grow a new business area. However, you should be mindful of several important issues to avoid pitfalls.
Buying another's mark can be a ...
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