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Product Liability

Jul. 1, 2006

Avoiding Minefields Inherent in Buying Another's Trademark

By Janene P. Bassett Obtaining new trademark rights, whether through creation of a new mark or assignment from another entity, can be a great opportunity for your company to expand its brands and grow a new business area. However, you shou

By Janene P. Bassett
Focus

     
      Obtaining new trademark rights, whether through creation of a new mark or assignment from another entity, can be a great opportunity for your company to expand its brands and grow a new business area. However, you should be mindful of several important issues to avoid pitfalls.
      Buying another's mark can be a ...

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