Law Practice
Nov. 24, 2016
Marketing changes affect law firm sponsorships
In the post-recession legal market, law firms have abandoned untargeted self-promotion in favor of strategic marketing through partnerships to cultivate new clients and build business.
Daily Journal Staff Writer
In the post-recession legal market, law firms have abandoned untargeted self-promotion in favor of strategic marketing to cultivate new clients and build business. This change in marketing has affected a traditional staple of law firm branding: sponsorships.
According to attorneys, marketers and recruiters who spoke with the Daily Journal, firms increasingly determine what conferences, dinners a...
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