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Intellectual Property

Sep. 6, 2012

Old No. 7's surprisingly sober cease and desist 'request'

Displaying the southern charm you might expect, Jack Daniels' lawyers accomplished their duty without resorting to a nasty correspondence, rife with bile and contempt. By Scott Plamondon of Weintraub Tobin Chediak Coleman Grodin


By Scott Plamondon


Jack Daniels "Old No. 7" Brand Tennessee Sour Mash Whiskey is marked with a distinctive black label including stylized white writing attached to a bottle of Tennessee's finest sour mash whiskey. For some, the image of a Jack Daniels bottle conjures images of drunken bar brawls, motorcycle gang members guzzling whiskey or the antics of inebriated 1980s hard rock musicians. But for Jack Daniels, the distinct black and white label on...

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