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Entertainment & Sports

Aug. 16, 2012

Sports figures move to protect valuable trademark rights

In this day and age, professional athletes increasingly understand the value of their persona and related trademark rights. By Zachary Wadle of Weintraub Tobin Chediak Coleman Grodin


By Zachary Wadle


In this day and age, professional athletes increasingly understand the value of their persona and related trademark rights. Earlier this year, Jeremy Lin of the New York Knicks exploded on the basketball scene and created a media frenzy in the process. The interest was so intense that reporters started to refer to the scene surrounding Lin as "Linsanity." Jeremy Lin promptly filed a trademark application for the term "Linsanity&qu...

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