Litigation
Sep. 13, 2001
Jury Persuaders
Counsel's ability to persuade jurors relies heavily on the advocate's communications ability. Communication occurs on many levels: verbal, nonverbal, logical, emotional and perceptual. Communication using various perceptual modes is an oft-ignored yet powerful tool of persuasion that can give lawyers a decided advantage in the courtroom.




Counsel's ability to persuade jurors relies heavily on the advocate's communications ability. Communication occurs on many levels: verbal, nonverbal, logical, emotional and perceptual. Communication using various perceptual modes is an oft-ignored yet powerful tool of persuasion that can gi...
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