Intellectual Property
Oct. 12, 2010
Google's Litigation Strategy Winning the AdWords War
Google Inc. has been battling lawsuits claiming that the company's practice of selling trademarks for paid advertisements on its search engine makes it liable for infringement. But it has managed to shake off almost all of those lawsuits.
Daily Journal Staff Writer
For most of the decade, Google Inc. has been battling lawsuits claiming that the company's practice of selling trademarks for paid advertisements on its search engine makes it liable for infringement.
The company, which fought off or settled a number of major complaints earlier in the decade, was hit with more than a dozen new ones during the past couple of years.
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