Marketing
May 31, 2000
MARKETING GOLD MINE
Bottom Line: By Nader Anise In the often-misguided world of lawyer marketing, several schools of thought prevail: the "all I need is an ad in the local telephone directory" approach; the "don't bother me with advertising - networking is the way to go" approach; the highly questionable "I'll send direct-mail letters to every lawyer on the bar mailing list and wait for the referrals to roll in" method; and the ever-so-effective "I won't spend any money right now on marketing so I can save up for television commercials" strategy.
By Nader Anise
In the often-misguided world of lawyer marketing, several schools of thought prevail: the "all I need is an ad in the local telephone directory" approach; the "don't bother me with advertising - networking is the way to go" approach; the highly questionable "I'll send direct-mail letters to ev...
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