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Focus (Forum & Focus)

Oct. 31, 2007

Monopoly Money

Focus Column - By Carlton A. Varner - A recent 9th Circuit ruling changes how bundling multiple products for a discount is viewed in antitrust law.

FOCUS COLUMN

By Carlton A. Varner

      Bundled discounts, the practice of selling multiple products for a single price, are ubiquitous in America, ranging from Happy Meals at your local McDonald's to a single price for telephone, Internet and television service from your local cable or satellite provider.
      Courts have struggled to develop an analytical model to determine when bundled discounts ...

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