Intellectual Property
Jun. 11, 2015
Google, search engines win keyword advertising war
For more than a decade, Google Inc. and other search engines have fought off numerous lawsuits alleging their practice of selling keywords as advertisements violate trademark and unfair business competition laws.
Daily Journal Staff Writer
For more than a decade, Google Inc. and other search engines have faced numerous lawsuits
alleging their practice of selling keywords as advertisements violate trademark and
unfair business competition laws.
But a string of favorable decisions and a handful of strategic settlements for the
Internet titans have discouraged...
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