Focus (Forum & Focus)
Jul. 3, 2007
Marked by Infringement
Focus Column - By Lisa M. Martens and Gregory M. Krakau - The Internet is changing the stakes for the age-old concept of "likelihood of confusion" for trademarks.
By Lisa M. Martens and Gregory M. Krakau
For a hundred years, the concept of "likelihood of confusion" has been the cornerstone of trademark-infringement law. Courts in each jurisdiction use their own multifactor test to determine whether a defendant's use of a particular trademark likely will result in consumer confusion over whether the defendant's goods or services are produc...
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