Administrative/Regulatory
Jun. 12, 2014
The unforeseen privacy issues of wearable tech
Users are likely unaware that personal wearables are being used to help spearhead the next generation of consumer behavioral studies by "data brokers."
Hsiao C. Mao
Troutman Sanders LLP
580 California Street
San Francisco , CA 94104
Email: mark.mao@troutmansanders.com
UC Berkeley SOL; Berkeley CA
The popularity of "personal wearable technology" has exploded, promising to improve user health by tracking user activities and health information. However, users are likely unaware that personal wearables are being used to help spearhead the next generation of consumer behavioral studies by "data brokers."
An example of personal wearables is Fitbit Inc.'s popular "Fitbit Force," which is typically worn around the wrist like a bracelet. The Force partially functions as a pedome...For only $95 a month (the price of 2 article purchases)
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