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Marketing

Sep. 10, 2009

Popping Pills

Congress has provided two special incentives for pharmaceutical companies to innovate: patent term extension and FDA marketing exclusivity, writes Antonia Sequeira.

By Antonia Sequeira

Pharmaceutical companies spend years of time and hundreds of millions of dollars to develop each new therapeutic drug, and their return on investment hinges on exclusive sales of those new drugs. Yet, the 20-year patent term clock starts ticking as soon as patents are filed on new candidate compounds, long before a drug is clinically tested and approved for sale by the Food and Drug Administration. Recognizing this, Congress provided t...

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