Intellectual Property
Sep. 3, 2009
As Seen On ... a Court Docket
Every time a product is featured on a show like "The Oprah Winfrey Show," Web sites full of fake endorsements and "as seen on" claims pop up, write Aaron Shechet and Leigh Chandler.
On Aug. 19, Oprah Winfrey and Dr. Mehmet Oz filed suit in U.S. District Court for the Southern District of New York to stop the unauthorized and deceptive use of their names, images and voices by at least 40 entities and individuals selling products ranging from tooth whiteners to dietary supplements. The complaint also alleges that the defendants are creating a public health risk because they sell untested products and...
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