Law Practice
Aug. 25, 2009
Getting Comfortable
There are two components of selling your services: safety and effectiveness, write Robert N. Kohn and Lawrence M. Kohn in "Selling in Your Comfort Zone."
The purpose of this book is to help you overcome your discomfort with selling. We call our approach, "selling in your comfort zone."
What stops you from selling is not simply a lack of knowledge about selling. Bookstores are filled with books on the subject. You can buy videos and hire consultants. Unfortunately, learning about selling won't help you as long as the idea of selling remains...
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