As an undergrad at San Diego State University, Pierce decided he wanted to one day own his own real estate company. Later when a consulting client asked him to redevelop land around SDSU, that's when he realized he had the opportunity of a lifetime ? the niche in student housing.
"They awarded me that project in 1995. I decided then to take a company national that would do student housing," Pierce recalled. "It took a littl...
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