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Feb. 15, 2000

L90 Issues 6.5M Shares Valued at $156 Million

L90 Inc., a Santa Monica-based Internet advertising designer, issued an initial public offering of 6.5 million shares of common stock. At an original offering price of $15 per share, the IPO was estimated to be worth $97.5 million. However, the first-day opening price rose to $24 per share, resulting in a total worth of about $156 million.

        L90 Inc., a Santa Monica-based Internet advertising designer, issued an initial public offering of 6.5 million shares of common stock. At an original offering price of $15 per share, the IPO was estimated to be worth $97.5 million. However, the first-day opening price rose to $24 per share, resulting in a total worth of about $156 million.
        L90 engaged Los Angeles' Paul, Hasti...

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