This is the property of the Daily Journal Corporation and fully protected by copyright. It is made available only to Daily Journal subscribers for personal or collaborative purposes and may not be distributed, reproduced, modified, stored or transferred without written permission. Please click "Reprint" to order presentation-ready copies to distribute to clients or use in commercial marketing materials or for permission to post on a website. and copyright (showing year of publication) at the bottom.
Subscribe to the Daily Journal for access to Daily Appellate Reports, Verdicts, Judicial Profiles and more...

Litigation

Jan. 13, 2011

The Art of Engineering Persuasion In and Out of the Courtroom

Identifying a person's primary way of communication is an effective advocacy tool. By Matthew Schonbrun of the Los Angeles city attorney's office.


By Matthew Schonbrun


There are many tools that are available to us that allow us to advocate honestly, effectively, persuasively and with integrity. And the most powerful tools are the ones that help build a feeling of commonality and rapport with others in both our professional and personal lives.


Human beings receive information through verbal and non-verbal channels and process that information both consciously and unconsciously. The way we hold our ...

To continue reading, please subscribe.
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!

Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)

Already a subscriber?

Enewsletter Sign-up