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Real Estate

Aug. 26, 2003

Movie Houses on the Rebound

BY OLIVIA LOY CREJ Staff Writer It's not just about popcorn and trough-sized sodas anymore. The movie theater industry is finding financial success in emphasizing comfort and amenities while changing the footprint of multiplex development.

BY OLIVIA LOY
CREJ Staff Writer

It's not just about popcorn and trough-sized sodas anymore. The movie theater industry is finding financial success in emphasizing comfort and amenities while changing the footprint of multiplex development.

The most dramatic example of these, stadium seating, began rolling out as a way to entice moviegoers a few years ago, following a series of exhibitor Chapter 11 filings that resulted from overbuilt movie screens...

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