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Perspective

Apr. 1, 2009

License to Shill

With the explosion of books, merchandise and games tied to specific characters, television shows and movies, it is critical for writers, to understand their rights.

By Miles Feldman and Kristina Fredericks

The mass proliferation of cross-marketing and product tie-ins as a revenue driver for production companies and studios is evident simply by taking a walk through your local toy store, chock full of "Heroes" action figures and "High School Musical" dolls and bedding collections. The exploitation of successful television shows and movies to sell products is a multibillion-dollar industry, with Disney alone recording revenues of ne...

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