Intellectual Property
Nov. 26, 2011
Jeans branding gets more complicated
Denim companies have begun applying for IP protection for back-pocket embroidery designs. And as those designs have become more intricate, it appears the legal strategy has launched a fashion trend.
Daily Journal Staff Writer
Designer denim may be a hot item on Black Friday, but many shoppers seek deals year-round on knock-off jeans that look just like the real thing. In the fashion industry, you can't exactly claim the exclusive right to make something as ordinary as jeans.
But that's not stopping lawyers representing high-end denim companies, who are employing a new legal strategy to protect their brands. <...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In