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Corporate

Nov. 15, 2011

How advertising can be a source of inter-office conflict

For a company's legal and marketing teams - advertising can be a source of contention. By Steve Atlee and Nicolas Jampol of Winston & Strawn LLP


When it comes to advertising, a company's legal department and marketing department can find themselves at odds. This is especially true when the legal department wants to ensure that the company's trademark rights are not compromised by its advertising. These inter-departmental conflicts can arise from the selection of the name of the product or service to the content of the advertising. While each department has its own internal objectives, to achieve their share...

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