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Intellectual Property

Jan. 28, 2003

Co-Branding, Done Correctly, Makes Great Marketing

INTELLECTUAL PROPERTY By Miriam Beezy and Herb Williams It's happening across many industries. You've probably seen the ads - the Lexus RX 300 "Coach Edition" featuring the luxury Lexus sport utility vehicle tastefully outfitted with Coach brand leather upholstery and featuring the Coach logo on the floor mats and headrests. Some models even include a Coach leather weekend bag. Then there's Lays brand potato chips with KC Masterpiece Barbecue Sauce flavoring - 'No One Can Eat Just One!'










        
        INTELLECTUAL PROPERTY
        
        

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