Focus (Forum & Focus)
Feb. 6, 2008
In Living Color
Focus Column - By Glenn Dickinson - Nontraditional sources such as color, sound and scent present unique trademarking issues.
By Glenn Dickinson
This article appears on Page 5.
Trademarks, traditionally, consist of a name or image. Back when virtually all advertising was done in paper, the trademark had to be static and reproducible on the two-dimensional surface of a newspaper advertisement or product package. Radio and television introduced the world to the idea of sounds and moving pictures as source indicators. The proliferation o...
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