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Intellectual Property

Aug. 18, 2006

Google's in the Dictionary, and It's Looking Up 'Genericide'

SAN FRANCISCO - Trampoline, yo-yo, zipper and escalator are just a few of the onetime trademarks that fill the graveyard of products gone generic. Could the venerable Google brand be on its way to joining them?

By Anna Oberthur
Daily Journal Staff Writer


SAN FRANCISCO - Trampoline, yo-yo, zipper and escalator are just a few of the onetime trademarks that fill the graveyard of products gone generic.
      Could the venerable Google brand be on its way to joining them?
      Experts acknowledge it's a concern, and Google says it works actively to protect its trademark from so-cal...

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