By Joan M. Cotkin and Thomas D. Long
In a case of first impression, the 9th U.S. Circuit Court of Appeal held, for the first time under California law, that patent infringement can be covered as a "misappropriation of advertising ideas" under the advertising injury portion of a general liability policy, where the patent is on a method of web based advertising.
In Hyundai Motor America v. National Union etc. et al...
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