Administrative/Regulatory
Jan. 15, 2016
Going native with the FTC
Last month, the FTC released new guidance for businesses on native advertising, loosely defined as online ads that blend into the surrounding content.
Mary Ellen Callahan
The Walt Disney CompanyEmail: mary.ellen.callahan@disney.com
PIG Tales: This regular column is devoted to issues of critical importance to the Privacy and Information Governance (PIG) communities. Provided by the former chief privacy officer of the U.S. Department of Homeland Security, PIG Tales discusses cutting edge issues while offering valuable insight and practical advice to companies on how to collect, use, store, protect and share their sensitive data in an efficient, effective, and compliant manner.
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Last month the Federal Trade Commission released new guidance for businesses on "native advertising" - a broad category loosely defined as online ads that blend into the surrounding content, whether that content is in the form of news, product reviews or entertainment. Native ads are the fastest growing segment of advertising, and seen as a savior for certain media companies to obtain advertising revenue and increasing the appearance...
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