Law Practice
Mar. 12, 2011
Firm Understood Importance of Being First
They called it "The Human Side of Genius," and when it came out in 1991, the advertising campaign for the firm then known as Howrey & Simon LLP was truly the first of its kind.
Daily Journal Staff Writer
They called it "The Human Side of Genius," and when it came out in 1991, the advertising campaign for the firm then known as Howrey & Simon LLP was truly the first of its kind.
Major law firms were not in the advertising business back then, and the campaign's launch caused a stir among Howrey's traditionally conformist peers.
"Defense firms... always wait for some...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In