U.S. Court of Appeals for the 9th Circuit
Mar. 10, 2011
Keyword Competition Not Illegal
Using a competitor's product name as a keyword to trigger your sponsored link on Google isn't necessarily trademark infringement, a 9th U.S. Circuit Court of Appeals panel held for the first time on Tuesday.
Daily Journal Staff Writer
Using a competitor's product name as a keyword to trigger your sponsored link on Google isn't necessarily trademark infringement, a 9th U.S. Circuit Court of Appeals panel held for the first time on Tuesday.
Exploring infringement issues for the Internet, the panel voted 3-0 to reverse a Los Angeles trial judge. It warned against excessive rigidity in applying intellectual property law to the o...
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