Administrative/Regulatory
Apr. 1, 2016
FTC reins in #misrepresentation
Lord & Taylor's social media campaign to promote a dress from its new "Design Lab" collection made a splash on Instagram in March 2015 -- but not just in the way the department store chain hoped.
Mary Ellen Callahan
The Walt Disney CompanyEmail: mary.ellen.callahan@disney.com
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Lord & Taylor's social media campaign to promote a dress from its new "Design Lab" collection made a splash on Instagram in March 2015 - but not just in the way the department store chain hoped. The retailer's online campaign to promote the Design Lab dress backfired when its efforts, which involved coordinated social media posts paid for and edited by the company itself, caught the attention of the Federal Trade Commission. The depa...
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