Jul. 9, 2002

Mucho Dinero

BY ANDREA ROSAS CREJ Staff Writer Statistics say it all: The Latino community needs to be taken seriously by retailers. The Hispanic population is increasing seven times faster than the non-Hispanic population nationwide and that, by 2050, one of every four Americans will be Latino. The Los Angeles area alone has more than 8 million Latinos, 40 percent of the region's citizenry.