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Corporate

Nov. 7, 2000

Risky Mail

Lawyers can help clients keep their carefully packaged marketing morsels from degenerating into distasteful "spam," thus avoiding nasty legal consequences.

        By Scott R. Miller and Steven S. Spitz
         
        The advent of the Internet has opened up a new arena for businesses to advertise and promote goods and services beyond the traditional mediums of trade journals, shows and mass-mailing campaigns. Through the use of bulk e-mail campaigns, commercial clients can reach out to tho...

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