Administrative/Regulatory
Jul. 8, 2014
Throwing stones at Google's Glass house
What makes Glass truly powerful is not just its technological specifications, but what it allows Google to potentially do in terms of tracking.
Hsiao C. Mao
Troutman Sanders LLP
580 California Street
San Francisco , CA 94104
Email: mark.mao@troutmansanders.com
UC Berkeley SOL; Berkeley CA
There is much misunderstanding about Google Glass. Most of the controversy has centered over Glass' ability to integrate facial recognition technologies, pull data using visual cues, or its aesthetic appeal. While all these issues deserve attention, what most have completely missed from their analysis is how Glass will allow Google to take its analytics practice to a much more nuanced level. Glass will allow Google and other data brokers to assess user behavior patterns in real-time, rat...
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